Art of Play
Just Type: Edition 2
A tribute to the different ways in which the spirit of type can be modified.
Produced by Art of Play in collaboration with Paula Scher, Jeff Close and Kristin Huber from renowned design studio, Pentagram, Just Type is a modern reinterpretation of classic playing card design.
Widely regarded as a titan of the graphic design world, redefining what we know as modern typography, Scher has playfully deconstructed the classic French design of traditional "playing cards" and removed all extraneous elements. All that's left is Just Type.
The Second Edition offers a minimalist approach in the spirit of classic mid-century design. Each card features an amalgamation of suit and value that expresses its identity with a single figure. An extraordinarily clever visual system makes use of negative space to incorporate the traditional pips into custom-drawn letterforms.
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